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What Is Your Project Management Brand?


You aren’t alone if you are looking for a new job.  Finding a project management job is a challenging process today, but having some self-awareness can help you look for the right type of jobs and better communicate your capabilities and value to a prospective employer. 

Whether you are building your resume, planning for interviews, or building your on-line presence, having a personal project management brand is a great way to better communicate your unique skills and abilities and find project work that you will enjoy more.

Consider your past experience and identify specific examples of when, how, and in what circumstances you have been successful. As you do this, there are three areas to reflect upon:

  1. What process or approach do you consistently follow to complete your projects?
  2. What are your areas of strength?
  3. What do you enjoy doing?

Many of us need help determining “what we are good at” and building a full picture of our strengths. If you have difficulty with this, consider asking your boss, your co-workers, or your mentors. Their responses may surprise you but will likely touch on similar themes.

For a personal example, some tips on working through these three steps and additional resources, review my blog: Finding Your Project Management Brand

About the Author

Annette Leazer, CMA, PMP, SA, is a transformation consultant working with executives to create more effective operations and greater business value. Both vision and execution are key to motivate people to transform work. She guides leaders to develop transformation vision and strategy, establish program structure and oversight, and build and coach teams to be successful. She also shares tips, resources, and leading practices as a project management mentor and through her Transformation Tips blog.


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